HASHTAG LAUNCHED IN RESPONSE TO WATER QUALITY

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Marketing and public relations professionals in Southwest Florida have launched an effort. The goal is to share positive aspects of the region on social media in response to water quality issues.
 
Employees of firms including iPartnerMedia, CONRIC PR & Marketing, M&M Multimedia, Pushing the Envelope, SEO Mechanic, Testimonial Tree, TLC Marketing & Creative Services, Veer90 and others are sharing video and images on their personal social media accounts enjoying local parks, botanical gardens, indoor amusements and patronizing locally owned restaurants and shops.
 
The social media posts are using the hashtag #SWFLchallenge.
 
The goal of the challenge is to motivate residents and visitors to create and share thousands of social media posts using #SWFLchallenge. The pictures are to show people patronizing locally owned businesses and attractions.
 
Everyone is invited to join the challenge.